How to keep your Domain Safe

How to keep your Domain Safe

How to keep your Domain Safe

Owen Yorio

The Cowbell Agency

Recently, we at the Cowbell Agency stumbled across a very informative article by Greg Oprendek from GoDaddy that dives deep into domain security. The article in question: What you need to know about domain security and EPP codes. 

This article goes in depth about not only EPP codes, but the many different ways to secure your domain. These methods of security include privacy protection, HTTPS, and two-factor authentication to name a few. These different methods are great to keep in mind when registering or owning a domain, as your domain name is an incredibly valuable asset. 

If you need any help with domain security or registering domains, we here at the Cowbell Agency have you covered, give us a call or email us!

You can read the full article here: https://www.godaddy.com/garage/domain-security-and-epp-codes/ 

How You Can Use PageSpeed Insights To Optimize Your Website

How You Can Use PageSpeed Insights To Optimize Your Website

How You Can Use PageSpeed Insights To Optimize Your Website

Owen Yorio

The Cowbell Agency

Last month, Google released an update to their ranking algorithm that puts a larger emphasis on page speed and UX (User Experience). The results of this update are hard to calculate, and it is still too early to see exactly how damaging it is to have a poorly optimized site, at least in regards to page rank. A poorly loading site, however, has always been a major issue to have. The average person won’t wait on a page for longer than 5 seconds to see your content, regardless of how Google decides to rank your page. So, if you don’t already, you should know how to use Google’s website speed tool, PageSpeed Insights.

If you read the article we released last month, you’d know about the three main factors that contribute to Google’s new ranking system, Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These aren’t the only things you should keep in mind when running your page through PageSpeed Insights, but they are the main three. 

Simply enter your domain into the “analyze” bar to begin.

PageSpeed Insights will give you an overall speed rating first, going into more detail below. This is an average of your scores over the main three categories mentioned earlier as well as First Contentful Paint (FCP). This is a measure of when the first image/text is shown on your page. This metric is more meaningful in diagnosing issues than it is for page rank, however, it is still a factor.

Note that this tool will give you the speed rating for your mobile site first, you can switch between site versions with the toggle in the upper left.

After analyzing your overall page speed score, you can review the elements on your site causing speed and user experience issues. You can even filter these problems by how they affect your site, in the top right corner. You can then begin to start optimizing your site, by removing loading issues bit by bit!

Overall, the PageSpeed Insights tool is incredibly useful. Google has provided a way to see behind the curtain, and allow its users to see and do exactly what they are asking of us. These issues can stem from many different things, as websites tend to be complex machines. If you are in need of a web speed touch-up, let us know here at the Cowbell Agency, and we can have your page loading in no time.

Google’s Core Web Vitals Update

Google’s Core Web Vitals Update

Google’s Core Web Vitals Update

Owen Yorio

The Cowbell Agency

This month, Google will be releasing a new update to how they rank pages in SERPs (search engine results pages). Among many other ranking factors, Core Web Vitals will now be included in determining page rank. But what are core web vitals, and how will this change how pages are ranking now? To better understand this update, we should break down what Core Web Vitals are, and the metrics on which we focus.

Core Web Vitals (as determined by Google) are three page speed metrics that can measure user experience on a given website. Those three page speed metrics are: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). These three metrics can be attributed to a page’s load speed, user interactivity, and visual stability respectively. Let’s look at each one:

Largest Contentful Paint (LCP) – How long it takes to load a full viewport of a page. This should be below 2.5 seconds.

First Input Delay (FID) – How long before a user on a page can interact with elements on it. This should stay below 100 ms.

Cumulative Layout Shift (CLS) – A value attributed to how much elements on a page move while others are loading. This should stay below a factor of 0.1.

What Does This All Mean?

Google has done their research, and has seen that users prefer sites that load faster and are easier to use. Pretty simple, but accommodating these changes can become laborsome. Luckily there are tools to measure these factors like LightHouse and PageSpeed Insights. There is also a new section in Google Search Console dedicated to Core Web Vitals, so site owners can hear back from Google exactly what they think needs to be improved on individual sites.

Overall this change is designed to force site owners to design with the user’s experience in mind, which is a great thing. It is not difficult to find sites that are slow, unresponsive, or just not user friendly. If you’re worried about how your page ranking will be affected with this coming update, email us, or give us a call here at the Cowbell Agency.

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