Understanding and Measuring the ROI of SEO

Understanding and Measuring the ROI of SEO

Understanding and Measuring the ROI of SEO

Adam Latham
The Cowbell Agency

Communicating the true ROI of programs like SEO can sometimes be difficult. I recently completed a White Paper that looked at several different key metrics that can easily be measured in real-world dollars, which then allow an easy calculation based on the investment in SEO activity.

The program used for this study was a client that recently completed the first four months of an ongoing SEO program.  The strategy and tactics were developed by myself and colleague Owen Yorio (fast becoming a young SEO Jedi).  The resulting benefits could be measured both in monthly organic search traffic, annual organic search traffic, non-branded organic search traffic, and closing those gaps with their competitors.

If that sounded at all confusing (because you have a life), it probably won’t be after you’ve read.

The ROI of this program ranged from 3X to nearly 10X

Download White Paper: Understanding the ROI of SEO

Read on LinkedIn

 

93% of all online interactions start with a search engine

93% of all online interactions start with a search engine

93% of all online interactions start with a search engine

Olivia McDonald

The Cowbell Agency

Did you know? 

93% of all online interactions start with a search engine.

We’ll wait while you pick your jaw off the floor because that’s a pretty staggering statistic. Now you’re probably wondering what this means for you and your business. Well, it means your SEO game needs to be on point to ensure you are ranking for relevant searches so the right people are finding your business online. Before we get into how Cowbell can help, let’s answer the number one question you probably have right now.

What is SEO?

SEO stands for Search Engine Optimization. To put it as simply as possible, SEO is the process of increasing the number of visitors to your website by ensuring that the site appears high on the list of results returned by a search engine. Optimizations can be as simple as applying a focus keyword to each webpage on your website along with SEO titles and meta descriptions, or it can be as complex as fixing technical issues that could be slowing down your website and affecting the user experience.

It’s complicated, y’all.

And you are busy actually running your business so you don’t have the time to fix all the issues on your own. But it’s extremely important that all issues are resolved so we recommend procuring the SEO services of a highly skilled digital marketing agency, such as Cowbell Agency.

Why choose Cowbell Agency?

We offer world-class global and local SEO programs. We would determine which program your company would be best suited for by assessing your needs and the scope of your clientele. From there, we would run a website audit to identify and fix all the issues that negatively impact your site’s search performance, like missing heading tags, duplicate content, broken links, and the list goes on and on. It’s all the things that, believe us, are killing your search performance. 

There are many other aspects that are included in both the local and global SEO programs, but we won’t bore you with all the nerdy details. Just know that you can count on us to provide you with results you can see and believe. Our SEO reports are honest and insightful. You’ll see exactly where you stand every step of the way.

So are you ready?

Contact us today for a free web consultation and let us take your business to new heights. Be seen. Be heard. Be more. With Cowbell.

Statistic source: Forbes, “How To Optimize Your SEO Results Through Content Creation”

This guy had me at slide…well, somewhere in the mid ’30s. But don’t worry, it goes quick

This guy had me at slide…well, somewhere in the mid ’30s. But don’t worry, it goes quick

This guy had me at slide…well, somewhere in the mid ’30s. But don’t worry, it goes quick

Adam Latham
The Cowbell Agency

The word “marketing” to some, leaves a bad taste in their mouth. On the honesty scale, our public perception is somewhere a little better than politicians and used car salesmen. 

I lived in both the B2B and B2C world. I came across this presentation and something spoke to me. 

If I’m going to be completely honest, I think I like the B2B world a tad better. Although all of marketing is about making an emotional connection with any customer, in the B2B world, those emotions are about ease of use, simple to use, or better functionality. It rarely diverts into that B2C weird world where wearing a certain type of underwear will of a sudden make you “cool.” 

Or about cringe-worthy moments where Kraft cheese uses a backdrop of Marvin Gaye’s “Let’s Get it On” with third or fourth graders in their cafeteria. Let’s face it, you have to sell your soul to the devil sometimes in B2C. And we do it, because it is the right thing for our clients.

Here’s what I know about the company’s I’ve had the pleasure of working for in the B2B world. Their products make my life better. Period. Whether making my. phone smaller, or the battery last longer, or getting more power out of a solar panel, or, making sure my brakes are working on my car. And the type of marketing I do is about trying to figure out the exact value proposition that truly differentiates that improvement to the customer…who is making cars, phones, computers, etc.

In short, there is a higher level of honesty because the person doing the buying isn’t going to be fooled. They aren’t pimply faced, self-conscious teen agers trying to fit it. They are competent, confident buyers who just want to know the product will make their product better.

That isn’t exactly a purpose in life, but when the satellite places itself safely in orbit, and I know some of the products I’ve marketed helped it get there, I feel good about that. Is that wrong?

Anyway, hope you enjoy this slide deck.

 

Pin It on Pinterest